Indigo 15 is a founder-led marketing consultancy working with organizations on a limited basis. Drawing on decades of experience across disciplines and industries, principal consultant Sherry Dumont brings executive-level leadership to brand, positioning, communications and go-to-market priorities—combining analytical rigor with creative savvy to build stronger brands, engage the right audiences and move business forward.

Busy isn't a strategy. There will always be more things marketing could do. The real value is knowing what deserves the time, money and attention—and having the discipline to leave the rest alone.

Blending in is expensive. Strong brands don't manufacture differentiation. They find what's genuinely theirs, own it and give people a compelling reason to choose them.

Words have consequences. They can build trust, shift perceptions, rally people around an idea—or send people scrambling to clean up what never should've been said in the first place.
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