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Indigo 15
  • HOME
  • ABOUT
    • About Indigo 15
    • Meet Sherry
  • EXPERTISE
  • CONNECT
  • INSIGHTS

Hi, I'm Sherry Dumont.

Left-Brain Thinker. Right-Brain Creator.

I've spent decades working at the intersection of business, brand and communications—looking beyond the obvious and turning ideas into action. Part strategist, part creative, I approach the work with curiosity and believe the best answers usually come from listening, respectfully challenging assumptions and figuring things out together. 


I didn't exactly take a straight line to marketing leadership. My career began in public affairs and took a few interesting detours before I found my way to copywriting, broader marketing roles, and, eventually, the executive table. Turns out, an unconventional path teaches you a few things: how to read people and markets, spot patterns, connect seemingly unrelated dots and find a way forward when things get complicated. 


I've built brands, led marketing and communications, advised executives and shaped go-to-market strategies—all focused on creating meaningful, measurable impact. That range matters. I can see the business challenge and the human one. I know when the data is telling us something—and when experience and instinct say it's worth looking again. 


What you get with me is a thinking partner who cares as much about getting it right as you do. I'll zoom out, dig in and bring hard-earned perspective, creative firepower and a steady hand to help your organization figure out what comes next. 

Explore My Expertise

Beyond The Work

Paying It Forward

I didn’t get here alone. Throughout my life, teachers, mentors, family and friends have poured into me—sharing hard-earned wisdom, opening doors and holding space if and when I need it. Sending the elevator back down is how I pay it forward—through mentorship, service and helping others rise. 


Today, I'm proud to serve on the board of directors for Writers & Books and have given my time and expertise to other organizations, including:

  • YWCA Rochester & Monroe County
  • St. Peter's Kitchen
  • Junior Achievement of Central Upstate New York
  • Women's Foundation of Genesee Valley
  • Young Women's College Prep
  • Greater Rochester Habitat For Humanity


Reduced-Investment & Pro Bono Work: Good work deserves good marketing, even when the budget has other ideas. On a discretionary basis, I reserve a small number of reduced-investment and pro bono engagements each year for nonprofits and cause-based organizations working to expand opportunity, strengthen communities and make life better for the people they serve. If you think your organization may be a match, please note it in your inquiry.

Drop Me a Line

Leading A Personal Mission

I'm a proud Army brat—twice over. Both of my late parents served and growing up in a military family gave me an early understanding of what it means to have a mission—and to show up for it. 


In 2023, I edited and published Forest of Darkness: The Memoir of a U.S. Special Forces POW, my father's firsthand account of his 16 months in captivity during the Vietnam War.


It remains the most personal and consequential project of my life. I didn't simply transform a decades-old manuscript into a book others could read, I preserved my father's voice and helped ensure his story lives on.


The experience required every part of me: the researcher, writer, editor and strategist. And above all, the daughter. It reminded me that sometimes the most important work isn't the work you're paid to do. It's the work you feel called to carry.

Order Forest of Darkness

Making Space For Change

Making Space For Change

In 2020, amid the pandemic and a period of intense racial unrest in Rochester, N.Y., I co-founded the Rochester Anti-Racism Action Coalition (RARAC). Working with organizations and community partners, we facilitated candid conversations about race, privilege and bias—creating space for people to examine difficult issues, hear different perspectives and better understand the ways structural and institutional racism can show up in organizations and communities.


Panel Discussions & Interviews:

  • Levine Center To End Hate
  • 13WHAM: Good Day Rochester
  • WXXI News: Connections With Evan Dawson


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